anti-theft tags can help retailers protect a broad range of items

        Pinless Tag Securely Attaches to Items Such as Jeans, Leather Goods, Shoes and Handbags Without Piercing Merchandise ADT Security Services today introduced the Sensormatic Ultra Tag, its first secure, pinless anti-shoplifting tag. It can help retailers protect a broad range of items including jeans, leather goods, shoes and handbags that might be more difficult to tag with traditional anti-theft tags, which are pinned to products. The new tags not only help retailers protect more merchandise and decrease losses, they also enhance the customer shopping experience by allowing retailers to openly .

       Designed with an adjustable spring-loaded metal clip, the Sensormatic Ultra Tag easily attaches to products without penetrating any material. The clip compresses firmly onto merchandise, closing tightly enough to prevent unauthorized removal without damaging items. Its one-piece design allows the Sensormatic Ultra Tag to be more easily applied and removed at the checkout counter.

        Retailers need solutions that address a variety of tagging challenges for merchandise such as leather goods and high-end apparel, according to Kelvin Lam, Vice President of Retail and Security Products, ADT Security, Asia Pacific. "It can be more difficult to place anti-theft devices on certain merchandise. This pinless tag is a great way for retailers to help limit losses while offering the same visual deterrent as more traditional anti-shoplifting tags," he said. "The more options we give our retailers, the more effectively they can protect their merchandise and limit losses while better serving their customers." The benefits of the Sensormatic Ultra Tag include: -- An adjustable metal clip that accommodates a wide variety of products including shoes, handbags, clothing, sporting goods and other hard-to-tag items -- One-piece construction makes for easy and quick tagging of merchandise, so products are quickly available for purchase -- A small, sleek design that is a strong visual deterrent without detracting from the merchandise on display -- A high level of security as the tag remains firmly in place and is extremely difficult to remove without damaging the merchandise -- Ease of removal by authorized staff improving customer service at checkout The Sensormatic Ultra Tag is the latest tagging solution from the Sensormatic Ultra Tag portfolio. Like all other Ultra Tag products, the pinless version is compatible with the high-strength Ultra Tag magnetic decoupler. It can be seamlessly integrated into any store environment that currently employs Ultra Tag protection. Ultra Tag is a Sensormatic brand that is used exclusively outside North America. Within North America, this solution is marketed as Ultra Lite.

         About ADT Security Services ADT Security Services, a Tyco International company, is the world's largest provider of electronic security services to more than seven million commercial, government and residential customers worldwide. ADT's total security solutions include intrusion, fire protection, closed circuit television, access control, critical condition monitoring, electronic article surveillance, radio frequency identification (RFID) and integrated systems. ADT's website address is  About the Sensormatic Retail Solutions Portfolio The industry-leading Sensormatic Retail Solutions portfolio offers vital loss prevention and operational improvement technologies and solutions. Backed by more than 1,500 patents, the Sensormatic solutions portfolio is sold through ADT and authorized business partners around the world. From the front of the store through the entire retail supply chain, Sensormatic solutions help keep losses lower - and profits higher. Today, over 80 percent of world's top 200 retailers that use EAS rely on Sensormatic solutions, which include EAS, source-tagging, data analytics and in-store, item-level intelligence applications. Sensormatic forward-thinking solutions also include dual EAS-RFID technology that provides item-level security and visibility in an ever-changing retail environment. For more information, please visit